Apex Flex GTX 

The promise The North Face made for its new Apex Flex waterproof jacket was that it would be so comfortable it would change the way we perceive rain. Rather than running away from it, we will now rather run towards it.


Graphic Design: Guillaume Vaillancourt / Creative Direction: Daniel Chandler, Joe Fotheringham / Design Direction: Malte Gruhl / Copywriting: Jonny Leicht / Post-Production: The Mill / Studio: Sid Lee NYC